GTM & outbound consulting

I build outbound systems
that book meetings.

I'm Hlib, a GTM consultant. I help B2B founders and sales teams turn cold email and LinkedIn into booked meetings. I build the whole thing with your team, from who to target to the last follow-up.

2000+ meetings booked for B2B clients

Trusted by

Who I am

Outbound is a craft. I treat it like one.

The right targeting, an offer that's hard to ignore and copy that sounds like a human wrote it. That's the whole game. Most teams get all three wrong. Founders and sales leaders bring me in to turn cold email and LinkedIn into booked meetings, on repeat.

Map the whole market. Reach every buyer in it.

  1. 01
    Map every accountEvery company that fits your ICP, found and scored. Not a bought list.
  2. 02
    Find every buyerThe named decision makers in each one, with verified contact data.
  3. 03
    Reach every single oneOn email and LinkedIn, each with a reason to reply.
0accounts mapped
Not mapped yetMappedBuyers foundReachedReplied

Illustration: a market of 5000 accounts.

What I do

Two ways to work together.

Built with your team, or built and run for you by my agency. Same playbook.

01 · With your team

Fractional GTM and consulting

From€2990 / month

I plug in as your GTM lead and build the system with your team. When I step back, it keeps running.

  • Your ICP and offer, worked out with you
  • Channel and messaging strategy
  • A hands-on build your team can run
Book a call

02 · Done for you

Shipyard GTM, my agency

Fixed monthly price, quoted after a call

For teams that want the whole system built and run for them. Shipyard maps your market, builds the data, signals and sending, then runs email and LinkedIn until meetings land in your calendar.

  • Market map and buying signals first
  • Email and LinkedIn as one sequence
  • Month to month, you keep everything
Visit Shipyard GTM
How it works

From kickoff to booked meetings.

Four stages. First booked meetings in 2 to 3 weeks.

01
Week 1

Nail the ICP and the offer

We work out who you're targeting and why they should care. One ICP, one offer, one clear reason to reply. No volume until this is right.

What you get

  • A written ICP with the buyer roles named
  • One offer with a clear reason to reply
  • The first messaging angles to test
icp + offer
icpB2B · 11 to 200 seats
buyerfounder, VP sales
offernamed · one proof point
ruleno volume until it converts
02
Week 1 to 2

Build the machine

Great copy means nothing if it lands in spam. So the plumbing comes first: scored lists, verified contacts, warmed domains.

What you get

  • Scored account lists and verified contacts
  • Separate sending domains and mailboxes, warmed
  • SPF, DKIM and DMARC set before the first send
accounts scored
acme-saas.iofit 94 ✓
nordic-crm.comfit 91 ✓
wrongfit.bizfit 41 ×
domains warmingday 9 of 14
03
Week 2 to 3

Launch on both channels

Email and LinkedIn go out as one sequence. Short and human: 30 to 40 words, one problem, one offer, no links. Every message passes a spam check first.

What you get

  • Email and LinkedIn sequences, written for your buyer
  • Volume ramped slowly across mailboxes
  • A spam check on every message before it sends
today
→ email 1 · VP Sales09:12
→ LinkedIn · Founder09:14
→ email 1 · Head of Growth09:17
✓ spam check passedlive
04
Ongoing

Turn replies into meetings

Replies get answered fast and meetings land in your calendar. Every week you see what's booking. That's where the next volume goes.

What you get

  • Every reply classified and answered
  • Meetings booked straight into your calendar
  • A weekly report on what's working
2 to 3
weeks to first booked meetings
✓ reply: interested+1 meeting
✓ weekly reportfri
Signal-based outbound

Reach them while the pain is live.

A new SDR role, a fresh round, a champion who changed jobs. Each one gets its own message, sent within days while it still matters.

01 · Hiring triggersent within days

A company posts an SDR role

They want pipeline, but the system to back it up is not there yet.

  1. SignalSDR role postedLinkedinApollo
  2. EnrichFounder and head of salesClay
  3. ScoreICP fit and urgency94
  4. CopyReferences the hireChatgpt
  5. RunEmail and LinkedInSalesforgeLinkedin
subject ramping the new sdrs

You just hired three SDRs. How are you ramping them on pipeline?

02 · Funding triggersent within days

A company closes a round

Investors expect revenue fast. The team is under pressure to deliver.

  1. SignalSeries A raisedCrunchbaseLinkedin
  2. EnrichAccount and decision makerClay
  3. ScoreExpansion fit89
  4. CopyReferences the raiseChatgpt
  5. RunMulti-touch sequenceSalesforgeApollo
subject week three

Teams that just raised usually break their outbound at week three. Are you there yet?

03 · Champion movesent within days

A past contact changes company

They know the pain and trust the work. Now they sit in a new buying seat.

  1. SignalChampion changes roleLinkedin
  2. EnrichNew company and seniorityClay
  3. ScoreRelationship warmth97
  4. CopyReferences past workChatgpt
  5. RunDirect message firstLinkedinSalesforge
subject same setup, new seat

We built your pipeline at Acme. Want the same setup in the new seat?

Compare your options

Same goal. Four very different paths.

Booked meetings is the goal. Here's how the ways to get there stack up.

With me
Hiring an SDR
An agency
Do it yourself
Time to first meetings
2 to 3 weeks
3+ months
4 to 6 weeks
3 to 6 months
Experience running it
2000+ meetings booked
Junior, still ramping
Often juniors execute
Learning as you go
Channels
Email + LinkedIn
One, maybe two
Usually email only
Whatever you manage
Contract
Month to month, no lock-in
Salary + 3 month ramp
6 to 12 month lock-in
None
Builds your in-house engine
Yours to keep
Black box
Slowly
Failure risk
Low
Medium
High
Very high

Swipe to compare →

What you can count on

Four promises I can actually keep.

01

I commit to the inputs

Accounts mapped, contacts reached, emails and LinkedIn touches sent. Agreed up front, delivered every month.

02

Everything stays yours

Domains, lists, copy and the playbook. If we stop, you keep all of it.

03

You see every number

Replies, meetings and what's working, in your inbox every week.

04

No fantasy forecasts

The offer and the market set the ceiling. Anyone promising a meeting count up front is guessing.

Ready when you are

Got a case worth cracking?

30 minutes. You tell me what you sell. I tell you who I'd target first and how I'd reach them. You keep the plan either way.

The stack

One system, not ten tabs.

Data, enrichment, sending and your CRM wired together and run from one place. You don't buy, learn or connect any of it.

Free resource

Steal my GTM agent skills.

The exact plays I hand to AI agents to run outbound. Copy the markdown into Claude or Codex and run the task. All free.

A free library, ready to copy. Browse the library
Resources

Playbooks and comparisons from the campaigns I run.

200+ long-form guides on cold email, LinkedIn, outbound process and the agency decision. First person, no theory I cannot back up.

Run the numbers

What outbound could return.

Drag the sliders to match your funnel. The model does the rest.

Outbound ROI CalculatorProject leads, deals, pipeline and the return on outbound.

Your funnel

Prospects contacted / month

New decision-makers reached each month

Reply rate

Share of contacted prospects who reply

Of replies, % interested

Positive replies worth a conversation

Close rate from interested lead

How often you win once a lead is interested

Average deal value

First-year contract value of a won deal

Projected new revenue / year
€0

That's 0 new deals a year from a funnel you can see end to end.

0Interested leads / month
0Deals won / year
€0New revenue / month
FunnelMonthlyYear
Prospects00
Replies00
Interested leads00
Deals won00
New revenue€0€0
Book a strategy call

Estimates only. The outbound system books the meetings; you run them and close, so the close rate is yours. EUR base, USD approximate.

Questions

What people ask me before booking.

The things founders and sales leaders ask me first.

I build it with your team: as your fractional GTM lead, or by setting up outbound your people run. If you want it built and run for you, that's my agency, Shipyard GTM.

Fractional GTM and consulting start at €2990 a month, with tools, data and sending infrastructure included. Done-for-you outbound runs through Shipyard GTM, which quotes a fixed monthly price after a call. See what moves the price.

I do the parts that decide the result: targeting, the offer and the copy. That's why I only take a few clients at a time.

Campaigns go live in 2 to 3 weeks. First replies come in the first weeks of sending. It compounds from there.

No. The offer and the market set the ceiling. Be careful with anyone who promises a number before the first campaigns run. You see every number every week.

That's step one, not a blocker. I work out the ICP and the offer and build the list before a single email goes out.

Both, run as one motion. Each buyer gets reached where they actually are.

Lithuania, the Baltics, Poland, the Nordics, DACH, Benelux and the UK. Campaigns run in the buyer's language where it matters.

It depends on the country. Some allow relevant B2B email with an opt-out. Germany requires consent, so there I lead with LinkedIn.

Your product context, a couple of past wins and someone to take the meetings. I handle research, lists, copy, infrastructure and reporting.

You do. The sequences, lists, infrastructure and playbook are yours to keep.

Sending runs on separate domains and inboxes, warmed and monitored. Your main domain never sends a cold email.

You tell me what you sell and who buys it. I tell you what I'd change first. You keep that plan either way.

Want outbound that actually books calls?

Grab a 30-minute slot below. Tell me what you sell and I'll show you exactly how I'd help.

Straight talk, no pitch deck A real plan you can use either way
Where I work

Working from Lithuania. Serving worldwide.

Based in Vilnius. Running outbound for B2B teams across the Nordics, Europe and the US.

Vilnius, Lithuania · drag to spin

Book a call